The Ale Association

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The Ale Association
Region: Ered Luin
Area: Thorin's Gate
Settlement: Thorin's Hall
The Ale Association Interior.jpg

The Ale Association is found in the basement of Thorin's Hall, entered via the Thorin's Hall Inn.


Founded by a furious Dwarf. The Ale Association feels deeply offended that the Inn League has had such wild success despite the lack of influence from the Dwarves.


Ale Association Leader: Jónar

Ale Association Acquaintance Trader: Lar

Ale Association Kindred Trader: Gapi

Gaining Reputation

Reputation quests are only available during Festivals.

Gaining membership to the Ale Association

Players must complete The Ale Association Challenge quest series, which is given by Andri in Thorin's Hall Inn, who directs you to speak with Bjarni at The Prancing Pony in Bree.

The quests are timed with minimal seconds to spare. See "Tips and Tricks: Ale Association Challenge" for helpful information.

During the challenge, your character will eventually become tipsy. To avoid blurry vision, before beginning the challenge, you can turn off the Adv Graphics option "Post Processing Effects".

After completing "The Ale Association Challenge: The Stone Quarter", players receive 1,200 reputation with the Ale Association plus a one-time bonus of 10,000 reputation, and the deed granting the title of "Ale Association Member."

Repeating the Ale Association Challenge

After gaining membership to the Ale Association, players can repeat the The Ale Association Challenge quest series once a day to receive 1,200 reputation with the Ale Association (and also leaving your character befuddled from drink for a bit).

You do not start with Andri in Thorin's Hall Inn. Rather, you start directly with The Ale Association Challenge: The Prancing Pony.

Jónar's "spoiler" quests chain

Another way to earn reputation as a member of the Ale Association involves completing a chain of quests that intend to ruin different aspects of the Inn League. Jónar, the founder of the Ale Association, happily assigns each quest one-by-one (repeatable every 16 hours). After completing a quest, players receive 900 reputation with the Ale Association as well as a Badge of Dishonour.

Only the quest "Jónar's Special Delivery" is timed (30 minutes).

Repeating Jónar's "spoiler" quests chain

After you complete Jónar's "spoiler" quests chain once, Jónar offers all quests simultaneously for repeat runs. You can accept Tainted Mug, An Irritating Initiation, The Draught Drought, and Jónar's Special Brew at the same time. The quest arrow on the minimap conveniently leads you from destination to destination.

Do not accept Jónar's Special Delivery until you have completed the other four quests. It is timed and depends upon completion of Jónar's Special Brew.

Delivery Quests

Ale Association Tavern Keeps are helping Jónar ruin the Inn League. They want you to fetch an Inn League member a drink from far away within a time limit - but not the drink they want. Instead, you're to procure something completely unlike what they want, and disguise it as their desired beverage.

Unlike Inn League quests you must first get the quest from an Ale Association Tavern Keep, then travel to the pickup location and obtain the item (you do not have to purchase it), and finally travel to the delivery location. You are given an hour (60 minutes) to complete each quest. Each completion gives +900 reputation for the Ale Association, -500 reputation for the Inn League, and a Badge of Dishonour.

The delivery quests can be repeated daily; after finishing a quest, selecting the Ale Association Tavern Keep again will tell you how many hours you must wait.

Quest Fake Drink (Desired Drink) Pickup Location Delivery Location
[15] All But the Good Cider Fake Stars of Old Cider (Forsaken Cider) The Forsaken Inn, Lone Lands Brockenborings, The Shire
[15] Never Further From Home Fake Limael's Vintage (Isenwine) The Prancing Pony, Bree Thornley's Work Site, Bree-Land
[15] One Drink Too Few Fake Forsaken Ale (Barliman's Best) The Prancing Pony, Bree Thrasi's Lodge, Ered Luin
[20] Quite a Tickle Fake Thistlebelly Brew (Small Beer) Thorin's Hall Inn, Ered Luin Ost Haer, Lone-lands
[25] A Bit of White Fake Blagrove's Brown (Whitebranch) The Ivy Bush, The Shire Oatbarton, Evendim
[25] Bombur's Breath Fake Bombur's Beard Lager (Green Dragon's Breath Ale) The Green Dragon, The Shire Othrikar, North Downs
[30] A Different Reminder of Rivendell Fake Dorwinion White (Dorwinion Red) The Last Homely House, The Trollshaws Refuge of Edhelion, Ered Luin
[35] A Drink of the Best Character Fake Swill (Mead) The Plough and Stars Inn, The Shire Aughaire, Angmar
[35] A Convoluted Wine Fake Brandy Wine (Old Winyards) The Bird and Baby Inn, The Shire Echad Candelleth, The Trollshaws
[45] A Dark Prank Fake Moor-boar Beer (Toad's Tongue Ale) The Floating Log Inn, The Shire Zigilgund, Forochel
[45] Not Atli's Favourite Fake Beakbreaker Ale (1404 Vintage Reserve) The Green Dragon, The Shire Hrimbarg, Misty Mountains

Other Quests

During the Harvest Festival, you can speak with Ráthgeir near The Haunted Burrow, who will give you a quest to scare several hobbits who are lost in the burrow.

Reputation Barter Items

None known

Mobs Defeated

None known


Click [-] to contract a list of deeds.

Crafting Quests

None known

The Perfect Ale Association Run

Guide on how to perform all the Ale Association delivery quests in one hour.

  • Requires level [45] for access to all the quests, quite a few of the horse travel skills and completion of all initial Ale Association quests
  • Milestones in Hobbiton-Bywater, Othrikar or Rivendell are quite helpful
  • Kindred standing with Eglain of the Lone-lands will provide Return to Ost Guruth is quite helful
  • Add your version of the Perfect run under this one

Delivery guides

Here are some ale deliveries guides for the ale association (which turns out to be the same as doing them for both factions):

F2p Guide (approx 35 min)

Optimized Guide (approx 25 min)



Receive the title The Sinister (Be careful -- you are starting to take after a certain sinister, hobbit-hating dwarf.)

You may also trade in Badges of Dishonour for festival tokens from Lar.

Item to Receive Items to Trade
Box 7 (store)-icon.png Box of Festival Tokens Badge of Dishonour-icon.png 2 Badges of Dishonour
3Deluxe Stink Bomb-icon.png Deluxe Stink Bombs Badge of Dishonour-icon.png Badge of Dishonour


Receive the title Abuser of Amusement (You are not on a very good path.)


Receive the title The Great Saboteur (Did you know that you're not very nice?)


Receive the title Creep (In reaching kindred status with the Ale Association, you have demonstrated that you definitely play for the wrong side.)

You may also trade in Badges of Dishonour for the following items from Gapi.

Item to Receive Items to Trade
Tunic and Pants 1-icon.png Dwarf-make Waistcoat Badge of Dishonour-icon.png 5 Badges of Dishonour
Tunic and Pants 1-icon.png Fine Waistcoat Badge of Dishonour-icon.png 5 Badges of Dishonour
Ale Association Robe-icon.png Ale Association Robe Badge of Dishonour-icon.png 5 Badges of Dishonour
Defiled Inn League Keg-icon.png Defiled Inn League Keg Badge of Dishonour-icon.png 5 Badges of Dishonour
Defiled Inn League Statue-icon.png Defiled Inn League Statue Badge of Dishonour-icon.png 5 Badges of Dishonour
Hooded Cloak 2 (Cosmetic)-icon.png Hooded Cloak of the Ale Association Badge of Dishonour-icon.png 10 Badges of Dishonour
Cloak 1 (Cosmetic)-icon.png Cloak of the Ale Association Badge of Dishonour-icon.png 10 Badges of Dishonour
Goat 3 (common)-icon.png Prized Ale Association Goat Badge of Dishonour-icon.png 20 Badges of Dishonour