Threat
Threat (also known as "aggro", short for aggression) is the value that describes how dangerous you are to a creature or Mob. Attacking a mob will generate threat, as will healing an ally who is being attacked by a mob (twice the value of healing up to full morale, one time for over-healing). Tanks want to generate lots of threat to prevent mobs from attacking other characters that might not be able to survive the attack. Non-tank classes want to reduce the amount of threat they generate as they damage the mobs or heal their allies.
Threat should not be confused with a taunt. A taunt is a debuff used by tank traited lines which forces a mob to attack the user, provides threat, and copies a multiple of the highest aggro that mob had that was not from the tank. This is good for tanks to grab mobs in the area or immediately pull mobs off others. This allows the tank to put themselves highest on the threat table if there was prior aggro to copy. (Note: using taunts before a fight has begun copies no threat, it only provides the amount bestowed by the skill.)
By traiting lines that are typically used for tanking (Guardian blue and yellow, Captain yellow, Champion blue and Warden blue), your threat will generate with a ratio of 3:1 from damage, instead of 1:1.
Threat-reducing items
Strings - Minstrel consumable crafted by Cook, which reduces threat generated from healing by up to 12%
Threat-reducing skills
Ebbing Ire - Reduces threat generation
Beneath Notice - Reduces perceived threat, but does not affect actual threat
Distracting Flame - Reduces threat over time
Threat-removal skills
Still As Death
Hobbit-silence - Requires the Hobbit-silence racial trait
Threat-generating items
All pots of Honey and Oats (e.g.
Pot of Crude Honey and Oats ) - Bear pet consumable crafted by Cook
Threat-generating skills
These skills will generate additional threat when used on an enemy, next to the normal threat from damage:

Threatening Shout
Noble Mark at Rank 5.
Raging Blade
Sundering Blow
Bash
Litany of Defiance
Shield-blow
Shield-smash
Shield-swipe
Shield-taunt
Sweeping Cut
Vexing Blow
War-chant
Driving Slash
Offensive Strike
Combination Strike
Maddening Strike - Transfers a bit of threat from every fellowship member to the Warden
Dance of War - Transfers a bit of threat from every fellowship member to the Warden
Conviction - Chance of all monsters attacking the Warden
Goad
Precise Blow
War-cry
Piercing Strike
Surety of Death
Spear of Virtue
Exultation of Battle
Defiant Challenge
Assault of the Eorlingas
Roar of the Eorlingas
Call of the Cavalry
Strike with Power
Menacing Assault (Beorning Trait)
Skills that force an enemy to attack the user
Grave Wound - Only if Demand Attention is traited.
Oppressive Blow
Champion's Challenge
Challenge
Engage
Fray the Edge
Clash of Arms
Roaring Challenge - Bear pet skill
Defiant Challenge
Vigilant Roar (Beorning Skill)
Opposing Presence (Beorning Trait) at rank 5.