LOTRO Store

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The LOTRO Store was introduced with Volume III, Book 2: The Ride of the Grey Company with the introduction of the Free to Play microtransaction model. Purchases in the Store are made using LOTRO Points. The Store can be accessed at any time in the game, even in dungeons and during quests, by clicking on the LOTRO Store icon (), or by pressing Ctrl-S. It is important to remember that the Store is "character-sensitive." That is to say, it will only show you items which that particular character accessing it is qualified to purchase. The Store can also be accessed from the Character Selection screen, but it will only display account-wide items there.

All items are listed on this page with their normal costs, but prices can vary due to the weekly sales of the Store.

  • In-game Store sales always start on Thursdays and are advertised in the main LOTRO forums, usually in the Announcements section or in the Sales and Promotions section.

Note that the web site Shop section and the in-game LOTRO Store serve different functions. The web site Shop uses monetary payments only, not LOTRO Points and generally has better deals on content than the in-game Store (i.e. expansion sales, etc.).


Redeeming Coupon Codes

Coupon codes can only be redeemed through the in-game LOTRO Store via the Redeem Code section. These codes are acquired from outside the game. Typical codes that can be redeemed:

  • Weekly Coupon. This is a coupon code that when used will provide a small free account bound item from the Store, usually a potion, tome etc.. Occasionally the free item will be slightly more special, such as mithril coins or a free house decoration or cosmetic item. The code is made available for free each week on the official forum Sales and Promotions section.

Account

Content

Visit LOTRO Store Content for more information.

Classes & Races

Expansions

Instance Finder

Quest Packs

Skirmishes

Mithril Coins

Slots & Storage

Visit LOTRO Store Slots & Storage for more information.

Auction House

Carry-alls

Character Slots

Cosmetic Outfit Slots

Inventory Slots

Shared Storage

Shared Wardrobe Space

Buffs & Services

Advancement

Deed Boosts

Reputation

XP

Armour

Combat Buffs

Food & Drink

Lootbox Key

Movement Buffs

Potions

Town Services

Character

Character Edits

Character Upgrades

Level Skip

Stat Tomes & Bundles

Vault Storage

Virtues & Upgrades

Discounts

Maps & Skills

Milestone Skills

Travel Maps

Travel Skills

War-steed Upgrades

Stats

Trait Specs

Collections

Emotes

Kites

Mounts

Pets

Riding Traits & Bundles

Cosmetics

Avatar Cosmetics

Body

Cloaks

Footwear

Gloves

Hand-held

Headwear

Leggings

Shoulders

Skirmish Soldier

Cosmetic Bundles

Dyes & Consumables